Wildfire awareness campaigns can often feel overly instructional, so I wanted this project to feel more cinematic and emotionally engaging rather than purely informative. I’m naturally drawn to visuals that feel bold, atmospheric, and relatable, and I felt that approach was important here to hold people’s attention and make the message stick. Through moody lighting, intentional pacing, and cinematic framing, the campaign transformed critical safety information into something viewers could genuinely connect with while still staying informative and clear.

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Generated 1.2M reach and 506K video views, driving 11K link clicks at a 1.1% CTR.

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Art Direction, Designer, and Video Editor