Tha Phae Tavern - 
Lauch Video

Social Content

A launch video capturing the beginning of one of Toronto’s up-and-coming bars, this launch video for Tha Phae Tavern focused on telling its story through cinematic, food-driven visuals and real, lived-in moments. The goal was to introduce the space in a way that felt authentic. Highlighting both the dishes and the atmosphere that make it worth discovering.

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Food content can often focus solely on the dishes, but I wanted the piece to capture the feeling of being there. By combining elevated food cinematography with moments that highlighted the restaurant's atmosphere and personality, the film became more than a menu showcase. The result was a launch asset that introduced the brand, communicated its character, and gave audiences a sense of what to expect before ever stepping through the door.

Reached 6.6K accounts with 7.7K views, with 89% of views coming from non-followers—driving 300+ interactions, including 60+ shares and 25 saves, signaling strong audience resonance and content value.

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View the content here.

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In collaboration with Jasmyn Asuro