Led the visual direction and identity for Aviva’s largest broker event, crafting a cohesive theme inspired by Japan’s rich culture and design language.

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Rather than approaching the event branding through a purely traditional lens, I wanted it to reflect the mix of heritage and pop culture that makes Japan feel so visually unique. The identity pulled from everything from origami and traditional motifs to arcade and pop culture aesthetics like Mario, and Godzilla, creating a more playful and immersive experience across the event.

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By leaning into a more playful and culturally layered approach, the branding helped turn the conference into something that felt less corporate and more like an experience people would remember.

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Roles: Art Direction, Designer, and Video Editor