Aviva Direct

Integrated Campaign

Aviva Direct marks Aviva’s return to the direct-to-consumer insurance space, built to connect with a new generation of customers.

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Targeting young adults, our challenge was to make insurance feel less like insurance. Instead of leading with products and policies, my writer and I focused on the feeling of being an Aviva customer: simple, reassuring and easy.

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The creative centred around relatable, everyday moments with a feel-good energy, showing life moving along without insurance getting in the way.

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We weren’t just selling insurance. We were selling the feeling of having it handled.

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Roles: Art Direction, Designer, and Video Editor

Copywriter: Paddy McGee